UP UP AND AWAY!

8 June 2011 – GetFlight.com.au, the first and only site dedicated to sale airfares for flights in and from Australia, is today announcing some additional benefits for its email subscribers that will enable it to continue offering the most personalised alerts in the industry. 

Email subscribers can now customise their alerts to be sent instantly (as soon as a new sale fare is published), daily or weekly at a time of their preference. Subscribers can also customise their alerts by price, airline and/or flight dates, making it the only flight website to offer Australians such a specific and personalised experience.

For example, a GetFlight subscriber who is only interested in sale airfares from Sydney to Cairns in mid-September could customise an alert with that criteria – and could even optionally select which airlines they want to fly and the most they are willing to spend. Additionally, he or she could add an alert for sale fares to Los Angeles any time after December, for less than $1350, requesting to receive alerts every Friday afternoon.

The additional personalisation features will enable GetFlight to continue offering Australians the simplest and most convenient route to finding or receiving the lowest fares for all of their upcoming travel. GetFlight does not require any complicated user logins and subscribers can customise their alerts directly from their emails. 

Ian Cumming, Principal Founder, said “Every day we receive helpful consumer feedback and suggestions to improve user experience. The additional customisation of alerts was originally a request from one of our subscribers, and we will do whatever we can to continue integrating their ideas into our proprietary platform. We want to ensure GetFlight will continue to offer an unprecedented level of personalisation in travel searching, without the fees that agents might charge.

“GetFlight is a site for busy, deal-savvy Australians who want a simple search site and tailored experience. It is a service for Australians who want email alerts only for those destinations they wish to visit, for a range of different airlines, and to control the frequency of the emails they receive.”

GetFlight.com.au, which launched two weeks ago, tracks sale fares for each of the four major domestic carriers, as well as some of the largest international airlines that operate in and out of Australia, and each day publishes up to 1,200 sale airfares to up to and around 100 cities in over 30 countries.  It charges no booking fees – or any fees for that matter – and directs users to the airline websites for purchasing, ensuring customers get the lowest fare available without having to pay a middle man.

Update on business:

As of 7 June, GetFlight.com.au had over 40,000 unique visitors, gaining more than 2,900 email subscribers and sending out nearly 11,000 targeted email alerts. GetFlight has sent more than 58,000 direct search referrals to airlines for travellers to book their flights directly, proving it an effective resource for consumers and carriers alike.

According to the first two weeks’ data, visitors searched across 1,187 unique flight routes. The most popular searched route is Brisbane-Melbourne (3.2% of searches) followed by Sydney-Melbourne (2.4%) and Melbourne-Sydney (2.2%). Sydney to Los Angeles (1.2%) is the most popular-searched international route, followed by Sydney-London (1.1%) and Perth-Bali (1.0%).

GetFlight is an independent Sydney-based initiative founded in May 2011 by Ian Cumming, Don Takaya and their team of travel and technology experts. Mr Cumming, the Principal Founder, previously founded Travellr.com, which he sold to The World Nomads Group in 2009. Mr Cumming is also the Founder of Travel Massive, a global travel technology networking group previously known as Travel Tribe. Mr Takaya previously worked with some of Australia’s largest OTAs and international airlines in public relations and stakeholder engagement.

Just some of the benefits and functions of GetFlight include:

·         Search by Price – Australians with a certain amount of money (e.g. $200) who want to travel, can search for the cheapest fares to anywhere, and determine just how far ($200) will get them

·         Search by Carrier – Users who prefer only two or three of the airlines GetFlight tracks can search for specific carriers, which eliminates airlines they don’t want to travel with from their search results

·         Search Direct – Australians can use this the same way they would use an Online Travel Agent, choosing specific dates and specific or all carriers they want to fly with – it just redirects purchase to the airlines’ direct websites for the cheapest fares available

·         A Simple Interface – GetFlight does not include loads of pages or flight results that inundate a person’s browser. GetFlight believes finding the right flight should be quick and easy

·         Email Subscription – Deal-savvy Australians can simply enter their email addresses for specific routes, and GetFlight automatically notifies them when a new deal emerges. Users can customise their alerts for route, date, price and airline, as well as the frequency of the emails they receive

For more information or for an interview, please contact Don Takaya at don@getflight.com.au or at 0403 355 566.

About GetFlight

GetFlight.com.au isn’t your typical airfare search engine. We track and aggregate sale airfares for the four major Australian airlines, plus some of the leading international carriers, and publish the prices immediately. Our unique interface focuses on making it easy for consumers to see where their money can take them, displaying prices on the map and simplifying the clutter of traditional flight search interfaces. We don’t charge booking fees – or any fees for that matter. What you see is what you get.